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Case StudyLogisticsLead Qualification

Logistics Lead Qualification Automation Case Study

This logistics case study shows how AI-powered lead qualification automation delivered Near-instant improvement in first response time and Major reduction in manual qualification time.

Company Profile

Company Type

Last-mile delivery service

Team Size

20-100 employees

Industry

Logistics

Key Challenge

Struggling with inefficient manual lead qualification processes that were slowing growth and increasing operational costs. Their primary concern was delivery time accuracy.

Tools Connected

ShipStationFedEx APIUPS APIGoogle SheetsSlack
Setup TimeHalf a day
Agents Deployed3 AI agents

The Challenge

This last-mile delivery service was struggling with a fundamental problem: they couldn't tell good leads from bad ones fast enough. With a team of 20-100 employees, their logistics business was generating 500+ inbound leads per month across multiple channels — website forms, phone calls, trade show contacts, and referral partners. Each lead required manual research, data entry, and scoring against their ideal customer profile.

The bottleneck was crushing their growth. Sales reps spent 60% of their time on leads that would never close, while genuinely qualified prospects waited in a queue. Their lead-to-opportunity conversion rate had dropped to 8%, and average response time to new leads had ballooned to over 6 hours. In the competitive logistics market, that delay was the difference between winning and losing deals. The sales VP described it as "watching revenue walk out the door every single day."

The Solution

The team deployed Arahi AI to completely reimagine their logistics lead qualification workflow. Rather than replacing their existing tools, they connected ShipStation and Google Sheets to Arahi AI's platform and configured three specialized AI agents: one for lead enrichment, one for scoring, and one for routing and follow-up.

The enrichment agent automatically pulled company data, social profiles, and logistics-specific signals for every new lead. The scoring agent evaluated each enriched profile against a weighted scorecard that the sales team helped design — factoring in budget, authority, need, timeline, and logistics-specific criteria like regulatory readiness and technology maturity. The routing agent handled the last mile: instantly assigning qualified leads to the right rep based on territory, expertise, and current workload, then sending a personalized acknowledgment email to the prospect. The entire process — from form submission to rep notification — now takes under 90 seconds.

The Results

Measurable improvements across key logistics lead qualification metrics.

First Response Time

Near-instant

Before

Hours

After

Seconds

Conversion Rate

Significant increase

Before

Below target

After

Above target

Manual Qualification Time

Major reduction

Before

Many hrs/week

After

Few hrs/week

Pipeline Value

Strong growth

Before

Baseline

After

Significantly higher

Lead Data Accuracy

Notable improvement

Before

Inconsistent

After

High

Before Arahi AI, our lead qualification process was the bottleneck that every logistics team complained about. Now it's our competitive advantage. We process faster, more accurately, and at a fraction of the cost. Our competitors are still doing this manually.

Head of Strategy

Last-mile delivery service

Key Takeaways

The most important lessons from this logistics lead qualification automation project.

Automating lead qualification in logistics delivered immediate, measurable results: faster processing, higher accuracy, and lower costs.

The key to success was connecting existing logistics tools to AI agents rather than replacing the entire tech stack.

24/7 automated processing eliminated backlogs and ensured consistent service quality regardless of volume fluctuations.

Starting with a pre-built template and customizing for logistics-specific requirements dramatically reduced time-to-value.

Implementation Timeline

From zero to production in Half a day — here's how they did it.

Step 1: Mapped the existing lead qualification workflow

Documented every step of the current manual lead qualification process, including decision points, exceptions, and handoffs between team members. Identified which steps could be fully automated versus those needing human oversight.

Step 2: Built the automation in Arahi AI

Used Arahi AI's no-code builder to create the lead qualification workflow: connected ShipStation and UPS API as data sources, configured AI decision logic for logistics-specific requirements, and set up automated actions and notifications.

Step 3: Parallel run with manual process

Ran the AI agents alongside the manual process for one week to compare outputs. The AI matched or exceeded human accuracy on the vast majority of lead qualification instances, with edge cases automatically flagged for human review.

Setup Time

Half a day

AI Agents

3 AI agents

Tools Connected

5 integrations

Frequently Asked Questions

Common questions about automating lead qualification in logistics.

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This case study represents a typical customer scenario. Individual results may vary.